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Your Book Didn't Take Off. Now What?

Your Book Didn't Take Off. Now What?

Published on: 10/15/2026

Publishing your nonfiction book is the beginning, not the finish line. Learn how authors build lasting authority, recognition, and opportunity over time.

nonfiction book marketingauthor authoritylong-term book promotionovernight successauthor platformbook launch strategythought leadership for authors
Your Book Is Sitting There. So Are You

Your Book Is Sitting There. So Are You

Published on: 10/07/2026

Book marketing should never replace the message behind your nonfiction book. Learn how to reconnect with your purpose and bring your ideas to the readers who need them.

nonfiction book marketingbook promotion for authorsauthor messagebook marketing mindsetauthor marketingnonfiction authorsthought leadership
Why Some Books Get Talked About and Others Don’t

Why Some Books Get Talked About and Others Don’t

Published on: 10/01/2026

Learn how to write a book readers naturally recommend. Susan Friedmann shares word-of-mouth strategies to make your nonfiction book easier to remember, explain, and recommend.

word of mouth book marketingnonfiction book marketingget readers to recommend your bookbook positioningbulk book salesauthor marketing strategy
Why Authority Requires More Repetition Than You Think

Why Authority Requires More Repetition Than You Think

Published on: 08/27/2026

Worried you're repeating yourself too much? Learn why consistent messaging—not constant novelty—is what turns nonfiction authors into recognized authorities.

book marketing strategyauthor authorityconsistent messagingpersonal brand for authorsnonfiction book marketingauthor platform buildingthought leadership content

Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session